As someone who has both served as a spokesperson and coached many others, I’m often asked, "Who is the right person to speak on behalf of a business or organization?"
In this fast-paced world, it's easy to get caught up in the relentless pursuit of goals and overlook the importance of celebrating the milestones and achievements along the way.
One way to become a leader is to work harder and more efficiently than others. This is often effective, but it can lead to burnout and dissatisfaction because in essence you are running on a hamster wheel.
McKinsey published a checklist for people who were assuming the role of CEO. Number 8 on the list: Have I thought through my communications plan— internal and external?