As someone who has both served as a spokesperson and coached many others, I’m often asked, "Who is the right person to speak on behalf of a business or organization?"
In this fast-paced world, it's easy to get caught up in the relentless pursuit of goals and overlook the importance of celebrating the milestones and achievements along the way.
Values are the deep-seated beliefs under which each of us conduct our daily lives. Corporations began articulating their values back in the seventies. In essence, the values of an organization should reflect their cultural norms and dictate expected behaviours.
McKinsey published a checklist for people who were assuming the role of CEO. Number 8 on the list: Have I thought through my communications plan— internal and external?